At Smart Cow, we use the phrase, “think out of the box” when we talk about the education funding crisis. So I was very intrigued when I got an email from the leader of Girl Scout Troop 3516, telling me that her 4th grade girls were brainstorming how to think out of the box to sell more cookies. Their big idea? Sell cookies to Smart Cow for yogurt toppings!
Not only did I love their idea, but I was impressed with their entrepreneurial spirit, and so we said yes to their proposal. But the best part is that the girls came into Smart Cow to talk with me about how to run a business, how to take an idea and turn it into something good (and profitable), and how the key to being successful is to make education a top priority.
Selling cookies from my point of view is a little different than selling them from their point of view, and we talked about sales and profits and losses. We did a little math; if I buy a 6-oz. box of cookies for $3, and sell them for $0.39 per ounce, will I make money or lose money? How about a 9-oz. box? One bright young lady, after realizing that some boxes wouldn’t yield a profit, said, “But I bet you’ll get that money back.” When I asked how, she replied, “Because people will love that you have Girl Scout cookies and you’ll probably get more customers!” Right on!
We concluded by talking about bigger messages: that education is truly a privilege, that you should expect to work hard in school and in life, that you should always be proud of your decisions.
My thanks and admiration to Troop 3516; these girls are doing great things already! And, by the way, the 468 cookies lasted four days; a successful adventure in thinking out of the box.